JOEY LIM SYU YING

Joey graduated from INTI International University in 2019 with a Bachelor’s Degree in Financial Planning and completed her Registered Financial Planner (RFP) certification in 2020. She started her career in financial planning before moving into operations management within the wealth advisory industry. 

As Operations Manager at Alpine Advisory, Joey oversees daily operations across financial, insurance, estate, and investment planning departments. Her responsibilities include compliance with regulators such as BNM, SC, and FIMM, planner licensing, documentation management, and workflow support. Proactive in identifying and resolving potential issues early, she ensures that processes remain smooth and compliant. She leads and supports the operations team with a focus on accuracy, efficiency, and alignment with business goals. 

Her quiet yet steady leadership helps ensure that clients experience Alpine Advisory not just as a professional firm—but as a trusted partner in their financial journey.